Hello All
I was contacted by the Hashoo foundation and asked to be 1 in 7 women in the UK to be an ambassador for the charity. My role is to promote the good work being done and to encourage other women to come forward in our pledge. We are aiming to get 500 British women involved! This is a true privilege and I look forward to raising money for the charity project I am involved in.
The Hashoo Foundation is a dynamic and progressive non-profit organisation. Set up in 1988, the charity’s vision has been to help create an ethical and inclusive society in which people live with dignity and have power over their own lives.
Since its launch, Hashoo Foundation has created and funded a variety of grass-roots programmes, in Pakistan, that focus on empowering the most vulnerable members of society, be it children with special needs, the disabled, the elderly, refugees or women.
Whilst the foundation works on multiple initiatives, I am involved with the Plan Bee project. The aim of the project is to help 500 poor women in Pakistan. Plan Bee is a sincere cause that aims to equip Pakistani women with the skills necessary to learn how to become professional bee keepers with the aim of selling the honey they produce to earn respectable incomes. The project has already won the BBC World Challenge Award in 2008 for its innovative approach to women’s economic empowerment.
When I heard about this project it really warmed my heart. As a British Pakistani girl and having the luxury of a career in banking and the media, I feel very fortunate that I can earn and provide for myself. Being asked to be an ambassador for this project humbles me and makes me want to make as much of a difference as possible. The UK is known for its kindness and charitable work and I hope this continues, especially for women living in countries where economic opportunities are substantially less. This is a fabulous cause and one that I am happy to myself donate to and to encourage other successful women in the industry to come forward and help those who are less fortunate than ourselves.
If you are interested in donating £250 and joining this circle please get in touch by visiting www.hashoofoundation.org
I attended the UK launch for the foundation in London last night and below are some press images.
![]() |
| With Sarah Hashwani - Founder of the Hashoo Foundation |
![]() |
| Press image of all 7 UK Ambassadors supporting the Hashoo Foundation |
![]() |
| With the inspirational Jamila - a beneficiary of the foundation whose life has changed |
![]() |
| James Caan |
![]() |
| With Zaynab from Provoke Cosmetics (Fellow Ambassador) |
![]() |
| Presenting a special for Brit Asia TV |
Gulzaeb Beg Ali






